Advertisers don't buy "developers" as a demographic blob. They buy moments of intent.
Spinner = waiting = cognitive pause = readable line of text.
Economics (simplified):
- Bid per 1,000 impressions
- Developer share ~60%
- Clicks pay a multiple of impressions
- Campaigns exhaust when budget/impression cap hits
We block sketchy categories. Dev trust is inventory.
If you're a brand: you're not buying popups. You're buying a single native line in the AI wait state. Launch a campaign →.
If you're a dev: you're the supply side. Keep 60% →.